Did you know that President Truman read every book in the Independence Public Library? I heard this when I was in third grade and I can remember random days since then when I considered taking on the challenge. Of course two seconds later each of those times I decided I wouldn't have the patience to reach such an extreme goal that would obviously take several years to complete.
Thus, I've decided to make my own little library to get through this summer (among all the marketing books I hope to read by labor day).
1. The Fairchild Dictionary of Fashion (Fairchild Publications Inc)
This book is on the list because...
a) Fairchild Fashion Group is the the company that founded Women's Wear Daily. That should be enough of an explanation of why this resource is so necessary for me (and anyone else expecting to be hired into the industry) to delve into.
b) This book will no doubt help in the development of a fashion term knowledge base including technical design terms, big time people of the industry, etc.
c) it might be entertaining to get the chance to mention during small talk that I have read a dictionary
2. The End of Fashion: How Marketing Changed the Clothing Business Forever (Harper Paperbacks)
This book is on the list because...
a) I had an amazing teacher in my fashion business class recommend that I read this as soon as possible. Apparently it offers a deeper picture into why the industry is like it is today.
b) As I have flipped through the first few pages, a lot of topics come up that would be good to have as general knowledge for say interviewing, meeting new professionals, and for use in fashion course discussions.
3. The Teen Vogue Handbook (Razorbill)
This book is on the list because...
a) I forever want to be a teen... aha, not really. But, this book is the book I wish I would have had back in high school when I thought there were only three things you could be in the fashion industry: designer, fashion magazine editor, and stylist.
b) This book supposedly has a good overview of life as a fashion professional and the things you need to consider if you want to work in the industry
Wednesday, June 2, 2010
Tuesday, June 1, 2010
Making strides on Twitter.
Do you see how many pages on the web are ready to offer you their input on how to use twitter?
It's all insanity really.
I am going to join the ranks today and become the "About 818,000,001st" Google result.
Let's start with a little story/side-note. I am a marketing major. As of 2007 when I began studying marketing, my life has revolved around demographics, objectives, strengths, weaknesses, opportunities, threats, and surprise, a whole lot of creative thinking.
There are people in my department that are a little slow to get their minds on board with the trends of the industry. These are the people that still think Twitter and Facebook are the hot marketing tools that every company needs to utilize.
As you and probably everyone but these people hopefully know by now, Twitter and Facebook can only be useful if you have produced quality, original content-- whether it be a company website, a blog, a gaming site, etc. Once there is some meaty content, Twitter and Facebook can aid in increasing the awareness of that content, and allow you to interact with the people you want viewing your content. Pay attention to that last bit... an important part of using Facebook and Twitter is to make sure that the people you want to be engaged in your content, are also using these social media outlets.
So, as the title implies, I would like to focus this post on Twitter. I set up an account a few months ago, but have not had a chance to figure out what works with my target and what does not. I knew there is a huge Twitter fashionista audience so I needed to get moving! This week I began trying out a few Twitter tools and decided today I would like to share some things I have put into practice, and some things I wish I hadn't put into practice.
Background
Today I added a background to my twitter page. I created it in Adobe Photoshop FYI, the jpg image on my background is 1000 x 889 pixels.
The Good: I now have a more customized background.
The Bad: I am not very happy with my photoshopping skills.
The Opportunity: I can search graphic design students in the Twitter search bar and voila, plenty of people to ask if they would possibly be interested in revamping my background for me.
Reply @...
Another thing I did on Twitter this week was search some of the main keywords on my site; i.e. studying fashion, want a fashion internship, best fashion schools, got into parsons. With these keywords I can quickly find and contact people attending schools that would make good contributors, people looking for fashion internships to suggest my site's internship search database to, and suggest my site to people on the fashion college hunt.
The Good: Contact many people easily & quickly
The Bad: A ton of tweets going out in a short amount of time; don't want to clog my follower's Twitter feeds
The Opportunity: My network expands with every @______ I post on Twitter & every +Follow button that I click
Twitter Lists
The last tool I began using this week was Twitter lists. When I start following fashion students, I am going to place them in my "fashion student" lists. When I follow feeds that post fashion internships, I will place them in the internship lists so that I can easily see when there is a new internship I can share on my site. Another important list I have started is that of my contributors. This is so I can keep track of who is promoting NIF and their guest submissions via Twitter, and thank them for their efforts.
The Good: Stay organized!
The Bad: Haven't found the bad yet.
The Opportunity: Don't miss out on an opportunity to answer a question, share interesting content, or thank the best contributors on the web!
It's all insanity really.
I am going to join the ranks today and become the "About 818,000,001st" Google result.
Let's start with a little story/side-note. I am a marketing major. As of 2007 when I began studying marketing, my life has revolved around demographics, objectives, strengths, weaknesses, opportunities, threats, and surprise, a whole lot of creative thinking.
There are people in my department that are a little slow to get their minds on board with the trends of the industry. These are the people that still think Twitter and Facebook are the hot marketing tools that every company needs to utilize.
As you and probably everyone but these people hopefully know by now, Twitter and Facebook can only be useful if you have produced quality, original content-- whether it be a company website, a blog, a gaming site, etc. Once there is some meaty content, Twitter and Facebook can aid in increasing the awareness of that content, and allow you to interact with the people you want viewing your content. Pay attention to that last bit... an important part of using Facebook and Twitter is to make sure that the people you want to be engaged in your content, are also using these social media outlets.
So, as the title implies, I would like to focus this post on Twitter. I set up an account a few months ago, but have not had a chance to figure out what works with my target and what does not. I knew there is a huge Twitter fashionista audience so I needed to get moving! This week I began trying out a few Twitter tools and decided today I would like to share some things I have put into practice, and some things I wish I hadn't put into practice.
Background
Today I added a background to my twitter page. I created it in Adobe Photoshop FYI, the jpg image on my background is 1000 x 889 pixels.
The Good: I now have a more customized background.
The Bad: I am not very happy with my photoshopping skills.
The Opportunity: I can search graphic design students in the Twitter search bar and voila, plenty of people to ask if they would possibly be interested in revamping my background for me.
Reply @...
Another thing I did on Twitter this week was search some of the main keywords on my site; i.e. studying fashion, want a fashion internship, best fashion schools, got into parsons. With these keywords I can quickly find and contact people attending schools that would make good contributors, people looking for fashion internships to suggest my site's internship search database to, and suggest my site to people on the fashion college hunt.
The Good: Contact many people easily & quickly
The Bad: A ton of tweets going out in a short amount of time; don't want to clog my follower's Twitter feeds
The Opportunity: My network expands with every @______ I post on Twitter & every +Follow button that I click
Twitter Lists
The last tool I began using this week was Twitter lists. When I start following fashion students, I am going to place them in my "fashion student" lists. When I follow feeds that post fashion internships, I will place them in the internship lists so that I can easily see when there is a new internship I can share on my site. Another important list I have started is that of my contributors. This is so I can keep track of who is promoting NIF and their guest submissions via Twitter, and thank them for their efforts.
The Good: Stay organized!
The Bad: Haven't found the bad yet.
The Opportunity: Don't miss out on an opportunity to answer a question, share interesting content, or thank the best contributors on the web!
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