It's all insanity really.
I am going to join the ranks today and become the "About 818,000,001st" Google result.
Let's start with a little story/side-note. I am a marketing major. As of 2007 when I began studying marketing, my life has revolved around demographics, objectives, strengths, weaknesses, opportunities, threats, and surprise, a whole lot of creative thinking.
There are people in my department that are a little slow to get their minds on board with the trends of the industry. These are the people that still think Twitter and Facebook are the hot marketing tools that every company needs to utilize.
As you and probably everyone but these people hopefully know by now, Twitter and Facebook can only be useful if you have produced quality, original content-- whether it be a company website, a blog, a gaming site, etc. Once there is some meaty content, Twitter and Facebook can aid in increasing the awareness of that content, and allow you to interact with the people you want viewing your content. Pay attention to that last bit... an important part of using Facebook and Twitter is to make sure that the people you want to be engaged in your content, are also using these social media outlets.
So, as the title implies, I would like to focus this post on Twitter. I set up an account a few months ago, but have not had a chance to figure out what works with my target and what does not. I knew there is a huge Twitter fashionista audience so I needed to get moving! This week I began trying out a few Twitter tools and decided today I would like to share some things I have put into practice, and some things I wish I hadn't put into practice.
Background
Today I added a background to my twitter page. I created it in Adobe Photoshop FYI, the jpg image on my background is 1000 x 889 pixels.
The Good: I now have a more customized background.
The Bad: I am not very happy with my photoshopping skills.
The Opportunity: I can search graphic design students in the Twitter search bar and voila, plenty of people to ask if they would possibly be interested in revamping my background for me.
Reply @...
Another thing I did on Twitter this week was search some of the main keywords on my site; i.e. studying fashion, want a fashion internship, best fashion schools, got into parsons. With these keywords I can quickly find and contact people attending schools that would make good contributors, people looking for fashion internships to suggest my site's internship search database to, and suggest my site to people on the fashion college hunt.
The Good: Contact many people easily & quickly
The Bad: A ton of tweets going out in a short amount of time; don't want to clog my follower's Twitter feeds
The Opportunity: My network expands with every @______ I post on Twitter & every +Follow button that I click
Twitter Lists
The last tool I began using this week was Twitter lists. When I start following fashion students, I am going to place them in my "fashion student" lists. When I follow feeds that post fashion internships, I will place them in the internship lists so that I can easily see when there is a new internship I can share on my site. Another important list I have started is that of my contributors. This is so I can keep track of who is promoting NIF and their guest submissions via Twitter, and thank them for their efforts.
The Good: Stay organized!
The Bad: Haven't found the bad yet.
The Opportunity: Don't miss out on an opportunity to answer a question, share interesting content, or thank the best contributors on the web!
Well-considered and rendered. And, I couldn't agree with you more about the need for "meaty" content first. Without that, Twitter is merely nuisance marketing.
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